ITBG - Creating faith based Jewellery
ITBG was founded by us—Luke and Carrie—a South African and Chinese couple brought together by faith, creativity, and a desire to honour God in all we do.
What began as a simple dream to combine faith and craftsmanship has grown into a family business dedicated to creating meaningful jewellery that reflects both beauty and belief.
Our story is ultimately a story of God's grace. ITBG was born from a season where we experienced God's faithfulness in the midst of challenges. Through His guidance, restoration, and provision, we were reminded that no situation is beyond His reach. That message of redemption remains at the heart of everything we create.
Luke's journey started with crafting his very first bracelet, now known as the Genesis Band. More than just an accessory, it became a personal reminder to seek God's wisdom when making life's important decisions and to place Him first in every circumstance. Carrie discovered her faith through the Alpha Course, while Luke grew up in the church. Though our paths to Christ were different, both testify to God's love, purpose, and transforming power.
The foundation of our brand is found in Genesis 1:1:
"In the beginning, God."
These words shape how we live, work, and serve. They remind us to put God first in our thoughts, decisions, relationships, and ambitions.
Every piece we create is designed to be more than jewellery. It is a visible reminder of faith, strength, hope, and devotion—a daily encouragement to keep Christ at the centre of life.
As a family-owned business, we pour our hearts into every detail. We also believe that business should serve a greater purpose, which is why a portion of our profits supports Christian ministries and outreach initiatives in both New Zealand and China.
Each piece tells a story—not our story, but God's story. A story of grace, restoration, and the courage to live out your faith every day.
Welcome to ITBG.
Design
At Lion of Judah LTD, we create our own brands, products, and concepts, ensuring each piece is original, thoughtful, and crafted with care. We don’t believe in shortcuts. Our Jewellery is designed to last, made with high-quality materials that are worth the investment - because faith-inspired living deserves nothing less.
Faith & growing Gods kingdom
We believe God has entrusted us with unique gifts, and our calling is to use them to further His Kingdom. That’s why we joyfully give a portion of our profits back into Kingdom ministries, supporting God’s work both here in New Zealand and in China.
ITBG
ITBG – In The Beginning God.
Genesis 1:1 reminds us that God must be at the start of everything. Begin each day by putting Him first - at the first thought, the first decision, the first prayer, and the first question. When we choose to place God’s will above our own, our choices align with His purpose, and our days are transformed. Start every beginning with Him.